Charting the growth of Master P's label from a passionate side side job into a multi-million dollar enterprise responsible for records by Mystikal, Snoop Dogg, Mr. Serv-On, and more.
In Richmond, Calif., Master P builds No Limit, combining brothers Silkk The Shocker and C-Murder with Mia X, Mr. Serv-On, and Beats By The Pound to land the best deal in music history.
After the deaths of Biggie and Pac, Master P takes over the game, adding Fiend, Mystikal, and Snoop to No Limit's expanding roster, creating an unstoppable hip-hop Motown in the South.
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Master P blows up Lil' Romeo and rebrands No Limit in the face of heavy blowback from the criminal trials of C-Murder, Mac, Mystikal, and others.
Waah survives poverty, violence and hustling on the streets of New York and sets his sights on making it in the music business; he co-founds Ruff Ryders and signs his first artist, DMX, known for rapping and robbing in Yonkers.
The Deans build Ruff Ryders at Powerhouse Studios in Yonkers. DMX signs with Def Jam and makes history releasing two multi-platinum albums in one year. DMX and Ruff Ryders revolutionize hip-hop with the sound of the street.