In this first episode, we see how IKEA is starting to open up its design headquarters to outside influences. Tom Dixon, the 'enfant terrible' of British design, has been invited to collaborate on a new bed-sofa, but with deadlines looming and the world's furniture press watching, neither he nor IKEA fully agree what the product should be.
The Ikea team now tries to do the impossible- create a mass produced item which is different every time, and launch a new store with deadlines and interruptions looming.
Ikea might be a worldwide store, but until now it's been outside the Indian market. Now, Ikea attempts to open a new store and introduce the Ikea concept to an entirely new market.