Nobody was waiting for it. Nobody believed in it. But the first German music channel VIVA set standards and changed pop culture forever.
The first German music channel hit like a bomb. It was followed by intoxication, excess and exuberance - true to the motto of the 1990s: higher, faster, further.
After the rush comes the hangover. A new millennium brings dark clouds over VIVA. The end of the party is near.