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Sarah is an entrepreneurial business owner and community board member whose butterfly wings, sherpa hat and cat coat distract people from who she is and what she has to say.
Annabel is a proud Latina woman and single mother from the Dominican Republic who has had trouble adapting to life in the U.S. and making friends because of the revealing and provocative way that she dresses.
Taquoia is a larger than life stylist whose outrageous personal style is scaring potential clients away.
Toshi is a gifted hair stylist and artist who showcases her skills on her face and body, leading people to discount her talents and treat her like a joke.
Lisa is a 48 year old single mother of four whose too young, too revealing style gives the impression that she's high maintenance and superficial, when she really is anything but.
Courtney's style is dark, Goth, Boy George and stems from her childhood when she suffered from bullying. Now, she feels she is at war with her style and needs help to change it. She also wants to be a mortician and so she needs to change her appearance to be more business approachable.
Marissa is studying for her doctorate in child psychology, but her style is more Jersey Shore than educated professional.
Jakki is a band manager who only wears black, baggy clothes that make her look like a menace to society when she is really the opposite.