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Season 1
December 22, 2017

Season 1

01. Star Wars

A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

52min
December 22, 2017

02. Barbie

Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

45min
December 22, 2017

03. He-Man

Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

47min
December 22, 2017

04. G.I. Joe

Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

46min
December 22, 2017